Comet Group: the new presence on social media will be signed by O-One
The Italian company, which operates in the retail sector of consumer electronics, household appliances and lighting, has chosen the digital unit of Industree Communication Hub as a partner for the development of strategy, management, editorial production and adv related to social media.
For over fifty years the Comet Group, which has over 120 stores and more than 2,500 employees, is one of the main players in the Italian market in the retail sector of consumer electronics, appliances and lighting.
Comet has chosen O-One, digital unit of Industree Communication Hub, to rethink the digital strategy of the brand, with a particular focus on the social channels Facebook and Instagram and the creativity of the editorial content. The activity also includes adv strategy and planning.
The objectives of the collaboration are to strengthen the brand awareness at a local level and to increase the social interaction with users in order to encourage traffic to the website www.comet.it.
The main objective will be to give Comet a coherent and differentiating digital personality compared to its competitors, focusing on an empathetic approach that opens up the possibility of talking about products and technology in a way that is closer to people and more involving.
The claim "COMET IS LIKE YOU!" will be the starting point to characterize the Brand also on social media through a fresh and informal tone of voice, telling the world of Comet through those who work in it, thus bringing the Brand closer to the end customer.
The storytelling of products and services will be built by focusing on the development of creative content capable of transferring the brand's expertise and, at the same time, responding to the needs of the different targets in focus.
Last but not least, the digital strategy aims at enhancing Comet's double soul, where the online store and the physical stores, widely spread throughout the country, coexist.
Social media will also be characterized in a different way in order to make the most of their potential. The Instagram profile will provide a 360° overview of the Comet world to inspire users and guide them towards the purchase, with maximum attention to new features and graphic look. Facebook will be the channel of reference to provide, on the one hand, a constant update on news and promotions and directing traffic to the website, and on the other hand to remain always at the side of users by providing solutions and prompt assistance.