First Maserati’s radio commercial: Industree Communication Hub leaves its creative mark
Industree Communication Hub will produce the first radio commercial of Maserati. A remarkable innovation in the history of communication of the House of Trident. The latter stops off at the radio with a new Maserati Ghibli for celebrating this occasion.
Milan, 1st March 2017 - Industree Communication Hub wins the competition involving several communication agencies, gets into Maserati and brings the company into the radio.
The first radio commercial of Maserati has been broadcasted recently. The House of Trident entrusted the communication agency with the production of the commercial narrating the Maserati Ghibli. The campaign has been planned on the main radio broadcasters at the national level.
A genuine tribute to the luxury “Made in Italy”. A communication campaign which aims at nurturing the core values of the House of Trident, taking advantage of the emotional and distinctive elements of its target. In 30 seconds, the commercial focuses on the life of a Maserati’s customer. A life made of determination, results and success. A journey which begins with the dream of driving a Maserati, continues with the purchase of a new Ghibli and does not end: a roaring engine brings the client into the House of Trident.