#MaseratiBeat, O-One signs the new format branded entertainment of Maserati
The first #MaseratiBeat was held recently at CasaMaserati, boutique and lounge bar in the heart of Milan, and hosted the famous DJ Kris Reichert for an exclusive event between glamor and good music.
An exclusive event between glamor and good music: these are the ingredients of success of the first #MaseratiBeat, new format of branded entertainment that took place in recent days at CasaMaserati.
The new area of Maserati located in the heart of Milan, in Piazza San Fedele, was the sophisticated and unusual setting of a DJ set by Kris Reichert: a special opportunity to immerse themselves in the world of Maserati.
O-One, who signed naming and creativity of the format, oversaw the communication on social profiles of Maserati.
Since 2011, the agency manages the social media strategy of principals social profiles of Maserati Italia: the Facebook page has passed the 100,000 fans, while the profile Instagram Maserati_Italia has nearly 30,000 followers and has been shown to BlogMeter as the best in Italy for followers and engagement.
From this year O-One is also responsible for coordinating the activities on social media for Eastern Europe markets.
The next round of the #MaseratiBeat is Thursday, October 1 with a DJ set by Maxine Agusto.