O-One and Yamaha Motor Italia together for an innovative project of Social Media Marketing to support the dealers network
The agency officialises the collaboration with the Italian headquarters of the Japanese motorcycle manufacturer, to increase the awareness and competence of Italian dealers in the use of social media: the project will be coordinated with the mother company to improve sales results.
Milan, July 10th 2018 - Yamaha Motor Italia has commissioned O-One, the digital unit of Industree Communication Hub, to create and develop a coordination strategy in the Social Media area dedicated to dealers in Italy. Through this collaborative model Yamaha intend to align the social communication of the various dealers with that of the mother company, having available all the contents prepared internationally by Yamaha Italy and being able to count on an active consultancy support provided by O-One.
In fact, through a model of training and support offered to dealers, O-One will introduce the culture of doing marketing and lead generation on Social Media (in particular Facebook) with the aim of improving the sales results of the Yamaha Motor brand.
"We have worked with O-One to create a win-win model - said Andrea Colombi, Country Manager Yamaha Motor Europe Branch Italy - able to increase in our dealers the awareness that through the mature use of social media marketing and adv sales results can be significantly improved "
The collaboration of O-One with the well-known motorcycle brand further highlights the group's digital expertise, already made available to additional companies renowned nationally and internationally.