Industree Brand Entertainment is a proposal from Industree Communication Hub which integrates our skills in event planning and organisation of brand events with an ability to transform the results into branded digital content, orienting it to create user involvement, particularly on social platforms.
Photos, videos, interviews and testimonies. A response to the growing need for brands to communicate through storytelling by encouraging viral and participatory sharing. Targeted social spreading strategies enrich the results of an event, increasing its online visibility by creating user interaction and circulation on the web.
In addition, the traditional metrics (number of visitors, ratings and online and offline coverage) are complemented by insights into user interaction with the digital content relative to the event: reach, likes, views, comments and shares.