Alfa Romeo
Match for Expo 2015

Digital strategy and social adv
put in place for the event at the San Siro

O-One, digital agency that is part of Industree Communication Hub, supported Alfa Romeo to treat communication charity event Zanetti & Friends Match for Expo 2015. The agency was responsible for the digital strategy and social advertising, created the contest "Win the legend" on the dedicated website and managed the business of storytelling live during the football game where new and old stars of AC Milan and Inter challenged in San Siro stadium.

O-One is the integrated communication strategy deployed to the automaker Alfa Romeo at the charity match Zanetti & Friends Match for Expo, which was held recently in San Siro in favor of the right to nutrition Children all over the world. 

Alfa Romeo was the top project partners who saw challenge the old glories of the two main football teams Milan, Inter and Milan, and the champions of today, come to the stadium to board the cars of the Milanese brand, ambassador of Made in Italy more than 100 countries.

By O-One drawing up a strategy of social advertising on Facebook and Twitter and the constant coordination of all stakeholders involved in the initiative. In support of the event the agency has created the digital contest "Win the Legend", conveyed on the site designed ad hoc, which has tested the web users and spectators Zanetti & Friends Match for Expo on the historical relationship between AlfaRomeo and the city of Milan.

Among the many prizes, exciting day at Varano De’ Melegari to have Alfa Romeo courses Guide alongside professional riders. In recent days we extracted the lucky winners who soon will live this fantastic experience: on this occasion O-One will be present to produce multimedia content.

During the charity match, the agency has worked with a team of six people who are dedicated to storytelling live, the creation of video and photo gallery of the evening. The material is available in the  Facebook page of the car manufacturer.