The starting point of the initiative was represented by "Five reasons to eat pasta": a list drawn up by Barilla in collaboration with renowned nutritionists supporters of the Mediterranean Diet. These are reasons, told in a leaflet distributed to employees, invite consumer of pasta, refuting the objections that may arise from those who offer different diets in vogue at this time.
The competition is part of a larger program aimed to propose an offer of quality and nutritionally balanced and promote information activities on nutrition education and healthy lifestyles. In this context, promote accountability, commitment and employee awareness is the first step. The increasingly widespread dissemination of pasta, in fact, passes first through people Barilla, asked to be ambassadors of identity, values and culture of the food business.