Kartell has selected O-One to structure its presence and its relationships on digital media. Since 2010, our team has been working with the leading designer to perfect an effective and engaging strategy.
1 month social media competition
3 Louis Ghost chairs autographed by Philippe Starck
Over 300 postcards created
The content production and management of relationships on social networks is accompanied by a structured digital PR campaign. Defined and managed in conjunction with Kartell's press office, the campaign aims to develop a lifelong relationship with online influencers.
O-One's know-how enables Kartell to keep a constantly mutating scenario in focus. As well as online publications and blogs, mediums such as Instagram and Pinterest are vital promotional components - elective platforms for a whole new generation of influencers who exploit the pervasiveness of fast updates to dictate social trends and guide the choices of thousands of consumers.
3 editions produced in collaboration with the brand
3 events covered by live blogging during off circuit activities
5 social mediums involved in the multimedia storytelling strategy
1,000 social updates
250,000 social interactions generated