The Made in Italy excellence of Maserati crosses the boundaries and leaves for the journey that brings the luxury and unmistakable design of the Casa del Tridente to Eastern Europe. To tell this exclusive experience Maserati chooses O-One, the digital unit of Industree Communication Hub, consolidating the collaboration that since 2015 sees the agency engaged in the coordination of the brand's social properties in the Eastern European markets.
O-One created the concept of Eastagram and followed its operational implementation. In particular, he selected the Instagramers and followed them throughout the trip, taking care of the project management both on site and remotely. The storytelling strategy implemented by the Industree Communication Hub digital unit proved to be effective: the dissemination of the content produced was vast and widespread both locally and globally. The social properties of the Casa del Tridente have in fact reached a worldwide audience and recorded excellent performances in terms of engagement, thus strengthening the link between the luxury brand and fans of all countries.
From the most fascinating places in Eastern Europe, the evocative photographic story
of a journey that discover the values and the exclusive style of Maserati.