Panariagroup Industrie
Ceramiche S.p.A.
Life areas: an integrated corporate communication project
for the first Sustainability Report of the ceramic sector
Panariagroup Industrie Ceramiche S.p.A. has
structured its corporate identity with an integrated project, developed
by Industree Communication Hub and its digital O-One unit, with the aim
of consolidating the institutional image of the world's leading group
in ceramic surfaces.
The restyling of
the logo was the first step of the project, with the aim of making it
more modern and responsive to the identified communication objectives.
For Panariagroup, the agency then devised the concept "surfaces of life" that wants to highlight and enhance the moments of contact between the excellence of the products of the Group's brands and the lives of the people, and then declinate it consistently on a series of tools such as the corporate video, the corporate presentation and the corporate website, designed and created by O-One, the digital unit of Industree Communication Hub. Here, the Company's key stakeholders become protagonists and spokesperson of the Panariagroup DNA through faces and testimonies of their own experience.
The corporate
communication project has also found its declination in the development
of the Company's first Sustainability Report, as well as the first in
the ceramic sector.
In addition to
the graphic and visual realization of the Report according to the shared
conceptual lines, Industree Communication Hub also conceived and
produced the document synthesis video, for a multiplatform sharing, and
some tools created specifically for the official presentation event
organized at the Green House of Deloitte, partner of the reporting project.
The plurality of
communication supports has allowed a greater capillarity of sharing
contents and results among the heterogeneous public of company
stakeholders.
An integrated communication project, multi-platform and multi-stakeholder
which revolves around the concept of "surfaces of life"
to enhance the moments of contact between the excellence of the products of the Group's brands and people's lives.