EMPAWER was inaugurated with a DEM and posting activity on Workplace, which is not just a learning project but so much more: it includes initiatives, social challenges, moments of engagement and in-depth analysis with Purina's veterinary experts and training and coaching at points of sale.
A universe of opportunities designed to provide Purina employees with the necessary tools to become the first Ambassadors of the company's commitments and to leave their mark as the voice of Purina in the world.
Industree Communication Hub supported the company in all communication and engagement activities with specially designed tools and activities, such as the engaging program launch video.
The learning activity is developed through the virtual platform Articulate that allows to organize and enhance the existing material, such as images, multimedia content including videos, audio recordings, links and pdf attachments, and to manage interactive activities.
The agency supported Purina in the content editing activities of the learning modules, in the customization of the platform with the coordinated campaign image, in the study of the user experience with clients, in the realization of quizzes, gaming and other engaging activities for the company population.