To more effectively communicate the sustainability targets achieved by the Unipol Group, Industree created a series of specific tools to support their Sustainability Report: a dedicated website graphically coordinated to the print publication, along with a video and poster in which results obtained by the group over the year were summarised.
The Sustainability Report has thus become not just an accounting tool, but a valuable communication tool for active dialogue with Unipol’s stakeholders, in which the sustainability strategy of the company is told using tools and language based on the medium and the interlocutors it is addressed to. In 2013 in fact, having taken care of the creative concept and the page layout of both the full and the summarised versions of the Sustainability Report, Industree designed and shot a video for the home site to convey the Unipol Group's most important performance accomplishments. The same concept was later readapted by devising an ad hoc means of communication: a poster destined for all branches nationwide to be read by the entire internal workforce.
A coordinated communication
the various print reports
and their web versions
in an integrated