Gruppo Newlat
Digital Ecosystem Redesign for the Newlat Group
The Newlat Group entrusted us with creating the first portal for the Giglio brand, redesigning the websites for Optimus and Centrale del Latte di Torino, and managing the Digital & Content Strategy for all three brands.
New look&feel to convey the values of the three brands
For the Giglio brand, we created its first-ever portal, highlighting the concepts of tradition and its connection to the local area. We used original copy and photography to convey a brand perception that feels close to the end consumer.
We designed the look & feel of Optimus’ official portal in line with its new visual identity, providing a more complete and meaningful browsing experience that reflects the brand’s values. Focusing on the versatility of its flagship product, mascarpone, we developed a fresh approach that tells the product’s story while showcasing the full product range.
The new Centrale del Latte di Torino website immediately communicates the brand and its story, emphasizing its passion for quality ingredients, core values, expertise, and active engagement in the local community.
Results
Thanks to the renewed strategy on the Facebook and Instagram channels of the three brands, enhanced with new editorial features and visual graphics, page and channel interactions doubled within the first few months of activity.
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