“AI for Business: Bridging the Gap Between Hype and Reality” – Industree Hub Leads Brands Toward a Strategic Use of GenAI

The exclusive event “AI for Business: Bridging the Gap Between Hype and Reality”, organized by Industree Hub – a consulting and communication agency for digital innovation – in partnership with Data Partners, was held in recent days at Google’s Milan headquarters. The event gathered brands and business leaders to explore how to transform Generative and Agentic Artificial Intelligence into genuine business value.

The initiative addressed a growing need among companies: achieving concrete and measurable returns from AI investments. A highly relevant topic, considering that according to the MIT report “State of AI in Business 2025”, 95% of AI projects still fail to deliver tangible economic results.

The event aimed to update brands on the latest developments and emerging tools in the field of GenAI, while offering an operational framework to identify best and worst practices—an essential step to avoid the dead ends of experimentation and to approach projects in a scalable, sustainable, and ROI-oriented way.

Participants had the opportunity to explore advanced GenAI applications through concrete case studies and real data analyses, discovering how artificial intelligence can optimize processes, cut costs, and transform the customer experience.

During the event, Industree Hub showcased its ability to guide brands through every stage of an AI project — from strategic definition to adoption — ensuring that the integration of generative tools is supported by tailored training and change-management programs. This approach allows companies to maximize ROI and translate technology into lasting, measurable value for the organization.

“The enthusiasm and strong participation we’ve seen confirm how urgent it is to move beyond generic experimentation and launch GenAI projects that are concrete, measurable, and results-driven,” said Andrea Consolini of Industree Hub. “With this event, our goal was not only to provide brands with an update on the latest industry trends, but above all to offer a clear and proven methodology to bridge the so-called GenAI Divide and transform every investment in artificial intelligence into a true competitive and economic advantage.”