Bontiamo Chooses Industree for Rebranding: Identity, Communication, and New Website

Founded in the heart of Emilia-Romagna, Bontiamo represents the natural evolution of a business journey built over the years in the dairy sector. The company carries forward the legacy of expertise, relationships, and values developed over time and projects them into a new, more contemporary and distinctive dimension, while maintaining a strong connection to its territory and the quality of its raw materials. To support this strategic transition, Bontiamo entrusted Industree, which developed a comprehensive rebranding project capable of integrating identity, communication, and operational tools into a coherent and recognizable system.

The work began with the naming, designed to capture the essence of the brand: Bontiamo comes from the combination of the words “bontà” (goodness) and “amore” (love), encapsulating a clear promise built on passion for what is produced, respect for tradition, and constant attention to innovation. This vision is also reflected in the logo, where the initial letter of the name becomes a symbolic and narrative sign: a letter that evokes a drop of milk, the movement of butter in the churn, and a stylized shape of cheese—elements that immediately reference the dairy world while leaving room for personal interpretation. The result is a visual identity that communicates solidity, quality, and supply chain belonging.

Industree’s intervention covered all brand touchpoints, from designing the coordinated image to branding the company locations, from creating commercial and corporate tools to the communication campaign, packaging rebranding, and development of materials for events and sponsorships, with the goal of building consistency and recognizability across all interactions with customers and stakeholders. A central role was also assigned to the new website, designed to align with the new visual identity and effectively showcase the company’s history, values, and products through a clear, content-focused navigation experience.

The result is an integrated brand system that consolidates the company’s presence in the market and propels it toward new milestones, transforming the brand into a strategic lever of identity and value.

“In a market often dominated by large groups setting the rules, we believe there is still space for companies that stand out through authenticity, quality, and responsibility. Bontiamo is born from this vision: an identity reflected in the people behind it, in the care for the territories of origin, in attention to raw materials and animal welfare, all the way to products that speak for themselves, without artifice,” explains Gabriele Menozzi, CEO of Bontiamo. “The rebranding journey developed with Industree has allowed us to clearly and contemporarily translate who we are and what we aspire to be: a growing company that never loses sight of its values.”