A challenge to the last note for the Linear Night
Just like the theme of Linear adv "good trip", the Linear Night was conceived as a musical journey through 5 kinds, POP, ROCK, BLUES, METAL and RAGGAE, who accompanied the night and involved more than 400 participants in a contest to the last note.
The happening for employees of Linear, Unipol Group's company - leader in insurance market online - took place in recent days at Space Rolland in Bologna.
The Linear Night has developed as a musical journey through 5 kinds, POP, ROCK, BLUES, METAL and RAGGAE, who accompanied the night and involved more than 400 participants in a contest to the last note.
During happennig, a note live band from Bologna played different kinds of music with the help of some Linear employees, who have performed on stage: at the end of the evening the internal jury chose as ROCK style that best describes Linear identity.
Employees have been involved already in the weeks before the event: he had been asked to send a photo to represent their own travel concept with the title or phrase the perfect soundtrack. The contributions have become an integral part of the video shown during the Linear Night.
Industree Communication Hub has supported the company in all phases of project management, from concept creative organizing secretariat, in order to anticipate and meet the expectations of guests happening and make it memorable, creating an event tailored to communication needs of Linear.