Alfa Romeo at Frankfurt Motor Show
All the spotlight on Giulia Quadrifoglio, to debut in the top version.
Alfa Romeo celebrated its 105th year of the brand at the International Motor Show in Frankfurt with the expected debut of the new Giulia Quadrifoglio in the top version, which is the new paradigm of Alfa Romeo and the ultimate expression of "mechanical emotions ".
An Alfa Romeo was founded by the perfect balance between heritage, speed and beauty, the new Giulia Quadrifoglio is no exception as it embodies the three characteristics of Italian design: a sense of proportion, simplicity and care for the quality of the surfaces.
O-One, alongside Alfa Romeo for over 5 years for the management of social strategy, also has supported the Company for the launch of the new car, coordinating a team dedicated to the production of photos and videos live from Frankfurt.
The press conference of presentation of Giulia Quadrifoglio road sportiest ever was broadcast live on Twitter stream with the new app Periscope.
All content produced during the show were shared live on the social profiles of the brand: Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.
Here one of the videos posted on YouTube, which totaled more than 500,000 views in just a few days: https://www.youtube.com/watch?