At Connext 2021, Pointer is the mobile marketing platform that connects Brands to customers quickly and effectively
Pointer is the mobile marketing platform that allows brands to create personalized communication campaigns, built on the basis of buying habits and intentions. The objective of the platform is to give more value to the company's data, to activate deeper and more participatory loyalty programs and to bring customers to the point of sale.
Pointer participates in Connext 2021, the national meeting of industrial partnership of Confindustria whose aim is to give Italian companies a concrete support for their sustainable, digital and competitive development.
The occasion is ideal to show the potentialities of Pointer, the mobile marketing platform that allows Brands to realize personalized and more and more effective communication campaigns via email, push notifications and sms.
Pointer will be present at Connext 2021 (Intelligent Factory area), scheduled at MiCo in Milan on December 2-3, to invite companies to try the platform. Through the collection of data and information from users, each brand can create dynamic and personalized customer journeys and increase the redemption of its communication campaigns.
With Pointer the company can manage in complete autonomy effective mobile marketing projects with profiled, measurable and real-time actions towards customers and prospects, to whom is dedicated a highly personalized Customer Experience, because it is built on the basis of information coming from the physical and digital experience of users.
Pointer provides the opportunity to quickly offer exactly what the user wants at that moment, putting the customer and his needs at the center of the entire operation.
The objective of the platform is to give more value to the company's data, to activate deeper and more participatory loyalty programs and bring customers to the point of sale.
Born from an idea of Industree Communication Hub, an Italian marketing and communication company that has been active in the market for over 25 years, and Guglielmo, a technological partner specialized in the design and development of original hardware and software solutions, Pointer exploits artificial intelligence to collect data on users' behaviors and preferences and allows to spread the right message, in the right place, at the right time.
Watch the video here.