Barilla launches creative contest "Pasta is ..."

The contest "Pasta is ..." is dedicated to dish symbol of Italian cuisine that has made the company famous worldwide.

Milan, September 7, 2015 - Barilla devotes a year to the product that has made it famous all over the world and decided to do it together with its employees, providing them with initiatives aimed at enhancing the pasta product and to promote welfare culture also within the Company.


All employees of the world were asked to describe their way of living pasta by sending a thought with a recipe and a picture that best represent the five core values that the company itself associated to the ingredient symbol of Italian cuisine.

The most voted by colleagues will pass the scrutiny of the jury of professionals, including experts from Academia Barilla, which will decide the four winners (one per geographic area of the world).

All recipes will be part of a digital cookbook that will collect the imagery evoked by the voices of Barilla employees on the rich universe of pasta.


In addition to naming and mechanics of the contest, Industree Communication Hub has made all the support tools of the competition. The agency was responsible for the digital communication and designed the website dedicated to the initiative in collaboration with O-One, the digital division of the Group.