"Circular mobility": Industree Communication Hub support SIFÀ to introduce the new paradigm of the sustainable mobility
Industree Communication Hub has supported SIFÀ, one of the main players of long-term rentals in Italy, in the divulgation of the new paradigm of the mobility of the future and in the organization of the event "CIRCULAR MOBILITY" - The cycle of mobility between sustainable development and innovation.
Reggio Emilia, 19th November 2019 - Industree Communication Hub has supported SIFÀ in the organization of the event to present the new concept of "circular mobility". The conference, entitled "CIRCULAR MOBILITY" - The cycle of mobility between sustainable development and innovation, took place on 29th October at the Sala degli Specchi of the Teatro Valli in Reggio Emilia.
The round table, moderated by Andrea Bignami, Head of Service for Sky TG24 - Economia, involved important guests from the business, institutional and research world, allowing them to outline some aspects of the mobility of the future. The new paradigm of "circular mobility", starting from the concept of Circular Economy, proposes the involvement of all the actors of the automotive value chain.
Starting from the results of the Nomisma Survey on Enterprises, realized as part of the Smart & Sustainable Mobility Observatory, the speakers, including Paolo Ghinolfi, CEO of SIFÀ, Fabrizio Togni, General Manager of BPER Banca, Filippo Di Gregorio, General Manager of Unindustria Reggio Emilia, Stefano Sordelli, Future Mobility Manager of Volkswagen Group Italia and Fabio Teti, Director of Administration, Finance, Control and Commercial Development of TPER, proposed concrete solutions to mobility problems.
Industree Communication Hub has supported SIFÀ in the formulation of the new concept of "Circular Mobility" declined in the concept, in the communication strategy and within the materials supporting the event. The agency also edited and developed the contents of the round table and developed a PR and media relation strategy, with the aim of raising public awareness on the issue of sustainable mobility in general and on "circular mobility" in particular.