Comet Group with O-One for social management of Studio Luce brand

O-One, the digital unit of Industree Communication Hub, was chosen by Comet Group for the strategy and management of new Facebook and Instagram channels of Studio Luce, which with 63 showrooms throughout the country represents the most important network of lighting products in Italy.

Studio Luce is the division of Comet Group that deals with lighting, reserving a particular commitment to the issue of energy saving and efficiency. In this context, Comet Group presents itself with the most important network of showrooms of lighting products on the national scene.

In its 63 showrooms, a vast range of solutions is available, as well as the professionalism of specialized technicians who assist customers in the development of design in the residential, public and commercial sectors.

Comet Group has assigned the development of social strategy, the opening of the Facebook and Instagram pages, the content and adv strategy to O-One, the digital unit of Industree Communication Hub, with a strong expertise in the furniture and design sectors.

The vertical knowledge in the sector and the ability to grasp its trends will allow the agency to develop a project and a content strategy structured on the real needs of Studio Luce's communication target, which includes both private clients and professionals (installers, electricians, companies), design studios and lighting professionals, as well as the best lighting brands on the market.

The agency also realizes social adv campaigns to support the visibility of the channels, strengthening awareness and traffic to the new website