Communicating corporate sustainability as a strategic asset. Industree Ethic is here
The new unit of Industree Communication Hub was created to support the growing number of companies that have chosen to integrate sustainability into their business model through strategies and communication projects that aim to strengthen the Brand Reputation, determining a clear and distinctive positioning in the eyes of their stakeholders.
The issue of sustainability has a growing impact on the political agenda and on consumer behavior: the challenge for companies is to combine growth and economic performance with social and environmental sustainability.
Industree Ethic was born from the experience of Industree Communication Hub to respond to the need of companies to communicate and enhance corporate sustainability, making it a strategic asset to strengthen business and Brand reputation.
"For many years we have been the reference partner of CSR managers of large companies and multinationals that identify sustainability as a strategic value" - explains Federica Bertolotti, Director of strategy & creative at Industree Communication Hub - "We support clients in every phase of development of sustainability projects, using the most effective channels and tools to create an open dialogue with stakeholders."
This is where Industree Ethic's promise "We help organizations reshape their sustainability communication" comes from: the service offer is designed to support the company in communicating the way of doing responsible business, from the audit/assessment phases to the creation of creative concepts, from the production of editorial projects of Sustainability Reports and reporting documents to the positioning also on digital principals, up to the planning of field activities in partnership with selected third sector realities.
The goal of Industree Ethic is to inform and communicate its commitment and impact by creating maximum consistency between the company's value system and the expectations of stakeholders, thus contributing to spread a new culture based on sustainability.
The experience in sustainability communication and the consultancy approach guide Industree Ethic's work to face together with the customer the new challenges of sustainability and to seize all the opportunities it offers through stakeholder engagement projects, employee engagement initiatives, media relations actions, video storytelling and events realization.