Corriere della Sera chooses the post of Durex is O-One of the best answers to social #thedress
Condoms Durex dress like #thedress and immediately become viral.
"No matter what color it is, just wear it”. We're not talking about the now viral #thedress, the dress these days protagonist of social networks around the world, for its particularity the border between magic and science: being at the same shades of black and blue but also gold and white.
Instead, we are talking about the new social creativity Durex developed by O-One, an agency specialized in digital communication.
The successful pun accompanying the image with the hashtag "#thedress" and the irony of the visual, which sees in the foreground two condoms striped, has meant that the post got excellent results in terms of interactions and shares.
In particular, has been touted as one of the most entertaining and managed by Corriere della Sera, along with the most famous brands in the world such as Ferrero, Barilla, Lego, Pirelli and many others, all strictly dressed as "#thedress".