Gurus chooses Industree Communication Hub to launch the 2019 edition of L'Espresso’s Guide “I Salumi d'Italia” on the web
Gurus employed Industree Communication Hub to develop a digital communication project and build the first online presence of L'Espresso’s Guide “I Salumi d'Italia” in 2019.
The “I Salumi d'Italia” Guide is the editorial project, curated by the Sabatino Sorrentino Master sommelier of Reggio Emilia, in collaboration with L'Espresso, born in 2013 with the aim to draw attention to the Italian delicatessen, a unique heritage in the world for quality and variety. A cultural tool, a journey into the world of cured meats to tell one of the excellences of the Bel Paese, thanks to the experience of a team of tasters, sommeliers, gastronomes and scholars.
O-One, the digital unit of Industree Communication Hub, has developed the design, the graphic concept and the launch of the website www.guidasalumiditalia.it, a showcase of the characters and contents of the Guide itself, enriched by insights, curiosities and useful information for users and producers. Soon the project will also expand on social media, Facebook and Instagram, to involve more fans and increase awareness of the Guide “I Salumi d'Italia” on the web.