Industree Communication Hub signs #soloconyamaha, the video challenge that brings motorcycle lovers on the roads of the Giro d'Italia riding the new Yamaha Niken

Yamaha has chosen Industree Communication Hub to launch a video challenge on Instagram that will give the nine winning bikers the opportunity to live a unique and unrepeatable experience: riding the new Yamaha Niken and being the official forerunners of three stages of the Giro d'Italia bike race.

Yamaha Motor Italia, Official Partner of the Giro d'Italia, launches #soloconyamaha, a video challenge on Instagram dedicated to motorcyclists: through a 1-minute video, the participants should express their passion for motorcycling, describing the most memorable episode of their life as a motorcyclist, what makes a ride “the perfect ride” and the emotions felt when sitting on the seat.

The prize for the nine winners will be the unique and unrepeatable experience of riding a Yamaha Niken on the curves of the Giro d'Italia. Three amazing stages, three riders each stage, riding the most adrenaline-pumping 3-wheeler ever.

By October 13, 2020, a Jury of experts will select nine riders who will have the chance to dart along the roads of three stages of the Giro d'Italia riding a Yamaha Niken as forerunners to the bike race and live a "VIP" experience in the starting and finishing villages of the Giro.

The selected stages are the 16th stage from Udine to San Daniele del Friuli (20 October); the 18th stage from Pinzolo to the Cancano Lakes in the Stelvio National Park (22 October); and the 20th stage from Alba to Sestriere (24 October).

In collaboration with Yamaha Motor Italia, Industree Communication Hub has created the concept, naming and logo of the video challenge #soloconyamaha, as well as all the communication tools of the project. The agency will be present on field during the three stages to coordinate the development of the initiative and, through the work of an audio-video crew, will produce exclusive content of the experience #soloconyamaha through the social channels of Yamaha Motor Italia.

To participate in the video challenge: share the video on the Instagram profile with the hashtag #soloconyamaha, after the registration on the form at