Industree Communication Hub turns on the engines: the Yamaha Tour 2018 begins
Industree Communication Hub is ready to get on the road with motorcycle enthusiasts: here is the Yamaha Tour 2018.
Milan, 03rd May 2018 - With the aim of gathering motorcycle lovers and testing new motorcycles on the road, Yamaha has relied on the experience of Industree Communication Hub for the realization of the "Yamaha Tour 2018": a series of itinerant events that - starting from the weekend of 28th and 29th April - they will touch on various Italian locations, inaugurated with the "MT TOUR", dedicated tor the Hyper Naked Yamaha, in the municipality of Belpasso. This little town located in the southern Italy has been the starting point for an exciting test ride that led the people to the top of Mount Etna.
Each stage will also be followed by Industree Communication Hub, which for Yamaha has studied the entire project, with particular attention to the definition of the roadmap, in order to garantee the most suitable locations to enhance the unique characteristics and potential of the motorcycles.
The agency has designed and set up the entire structure that will host each event, as well as the definition of a communication plan aimed at involving the largest number of stakeholders. All this in order to create an ideal moment for two-wheel enthusiasts who can experience the new engines in the MT range, a series dedicated to adrenaline suitors.
In each of the 8
phases of the program (in fact it is possible to register from the
Yamaha site) will be made available some Yamaha models that participants
can test - along with professional pilots of the Yamaha network - on routes designed to enhance the quality of the vehicle and the pilot's experience of his conduct, making each driving minute highly emotional.
The 8 stages of the tour are:
• Belpasso Etna (CT): 28-29 aprile;
• Ercolano (NA): 5-6- maggio;
• Lago Albano (RM): 12-13 maggio;
• Riviera Romagnola (RN): 19-20 maggio;
• Sestriere (TO): 26-27 maggio;
• Passo del Penice (PC): 2-3 giugno;
• Passo della Raticosa (FI): 9-10 giugno
• Passo dello Stelvio (presso Motoraduno Stelvio International): 30 giugno-1 luglio.
In three of them (Lago Albano, Riviera Romagnola and Sestriere) will be prepared a location entirely reserved for models that interpret, in a different way, the theme of the trip: the "DESTINATION YAMAHA MOTOR on TOUR", the selection of equipment designed for those who choose always the two wheels even in the case of long journeys, without sacrificing aesthetics, comfort and driving pleasure.