Internal Branding Lab: the project that gives voice to the HR protagonists

Industree Communication Hub presents its internal communication, human resources and employer branding platform: researches, studies and interviews that portray the state-of-the-art and the most innovative projects in the field.

Milan, 19th September 2017 - Internal Branding Lab  is the blog devoted to the world of internal communication, originating from the cooperation between the internal branding and corporate communication units of Industree Communication Hub and its long-lasting experience with the most important Italian and international firms.

Internal Branding Lab is the platform in which leading actors such as Barilla, Pirelli and AXA convey their experience in this sector. Its goal is to depict the state-of-the-art internal branding by interviewing HR managers and examining the relevant corporate strategies and best practices from an internal perspective.

Managers’ voices are coupled with studies, researches and surveys carried out by Industree Communication Hub and its partners, dealing with all the most advanced dimensions of internal communication: Smart and Agile Working, Employer Branding, CSR, Welfare, Performance Management, Career Development, Definition and Development of the Corporate Purpose.

Internal Branding Lab is an open tool, addressed to firms, experts and professionals to share the most interesting experiences and case histories.