Kartell and O-One at Salone del Mobile 2016: still together for a live telling from Milan

The partnership among Kartell and O-One, Industree Communication Hub digital unit, has been continuing since 2010: the agency team takes part to the 2016 edition of Salone del Mobile in Milan close to Kartell, the leading manufacturer of design, and manages live communication for the whole duration of the event.

Salone del Mobile is a strategic moment for Kartell activity. For the occasion O-One designed key visuals specifically for the event and an editorial plan which includes: management of social network pages (Facebook, Twitter e Instagram), photographic contents production, digital PR and live blogging.

The project was born to make a live storytelling of Kartell experience at Salone del Mobile. The aim was successfully reached: during the first day Kartell already was the first brand for Instagram interactions; today (13th of april), thanks to the trend topic #SaloneDelMobile, Kartell is a leading actor on Twitter; through KartellOfficial profile the company is a pioneer on Snapchat also.

A successful storytelling realized by O-One, through a successful advertising and content strategy. Kartell is one of biggest players at Salone del Mobile in Milan; it represents a worldwide flagship for Made in Italy also. This year, thanks to the partnership with Industree Communication Hub digital unit, Kartell's communication practice is confirmed as one of the best.