LFoundry chooses Industree Communication Hub for the design of the corporate identity strategy
LFoundry, the European leader in the field of semiconductors based in Italy and Germany and recently joined the Asian giant SMIC, one of the first companies in the sector in the world, has entrusted Industree Communication Hub (www.industree.it) the task of planning and identification of corporate identity strategy.
Industree Communication Hub has been selected by LFoundry, the European leader in the semiconductor market and recently joined the Asian giant SMIC, one of the first companies in the sector in the world, to design the new corporate identity strategic vision.
The assignment objective was the definition of a new corporate identity to share with all stakeholders a renewed company that ranks among the high-tech excellence in the Italian panorama.
In addition to providing its own expertise, LFoundry is able to develop new projects in collaboration with its partners and to adapt its technology to those already taken by the customer, providing applicable solutions for the semiconductor industry.
Last spring, the agency has joined the international board of LFoundry in the definition of corporate communication statements: mission, vision, values and payoff, in order to identify the corporate positioning and structuring guidelines for corporate communication. The agency has also measured through specific KPI, the online reputation LFoundry in the world proposing concrete actions to promote the brand LFoundry in its markets.
The project was developed from the definition of the new identity and led to the production of corporate tools and www.lfoundry.com website, created by Industree in partnership with its digital unit O-One (www.o-one.net), who took care of User Experience and user Interface Design, studying aspects such as user behavior and user objectives.