Michelin Check&Go: the 2020 edition of the Italian road safety awareness tour, supported by Industree Communication Hub
After the success of last year, Michelin together with Industree Communication Hub proposes Check&Go, the itinerant event that will stop at some partner dealers in the north of Italy for about two months, with the aim of spreading the culture of road safety through a free and immediate control service on the state of the tire wear.
Check&Go, the tour promoted by Michelin, leading company in the tire sector, with the collaboration of Industree Communication Hub, is starting again. The goal of this initiative is to raise awareness among drivers about the importance of tire performance, offering them the opportunity to check the wear level of their car tires through a free and immediate system.
The project consists in the installation, in the identified areas, of a container equipped with an innovative technology through which motorists will be invited to drive their cars. After a few moments, participants will receive an initial analysis of the state of their tires, while the more detailed results will be sent to them by email.
The Check&Go Tour 2020 will stop at a few points of sale selected directly by Michelin. On the basis of this roadmap, Industree Communication Hub will support the French company in all phases of the project through the realization of communication tools, the setting of geolocalized social advertising campaigns, the creation of the registration platform, the coordination and direct management of all the necessary steps for the realization of the on-field activities, from the logistics of the preparations to the management of the reception staff.
In designing this new edition, great attention has been paid to the security measures necessary for social distancing, in line with the directives to cope with the health emergency from Covid-19: in fact, every driver will have the opportunity to participate in the initiative while remaining comfortably inside his car, thus taking advantage of the drive-thru logic.
To find out all the information needed to participate in Michelin's Check&Go 2020, simply access the site dedicated to the tour https://www.michelin.it/auto/home-auto/michelin-check-go.