O-One is the strategic and communication partner of ALPI, an excellence in Italian design
O-One, unit of Industree Communication Hub, supports ALPI to tell their business story and Company values on Facebook, Instagram and LinkedIn.
Milan, 7th March 2019 - ALPI, leading industry in the production of decorative surfaces, chooses O-One, the digital unit of Industree Communication Hub, to recount the Company through social media channels: Facebook, Instagram and LinkedIn.
The Company, founded in 1919 in Emilia-Romagna, was the first in the world to choose to industrialize the production process of composite wood. A real revolution, that continues today thanks to persistent technological innovation, maximum customization, responsibility and environmental and social transparency.
Raw materials of the highest quality and manufacturing tradition have led ALPI to become partner of big companies in the luxury, automotive, nautical and furnishing sectors. The company has worked with international designers and architects such as Angelo Mangiarotti, Ettore Sottsass, Fratelli Campana, Kengo Kuma and Piero Lissoni, the current art director of ALPI.
The communication strategy behind the social storytelling created by O-One aims to present the company values to the world, the peculiarities of the products and the manufacturing tradition that makes ALPI an excellence in Made in Italy design. The contents aim to involve a target audience composed mainly of experienced architects, designers and the entire community that revolves around the company.