O-One wins Award Facebook with Durex campaign

Durex Italy adv campaign, with creativity curated by O-One - digital communication unit of Industree Communication Hub - and with media planning edited by Dentsu Aegis, won the first edition of Facebook Award, given November  25 at IAB Forum.

Conceived and promoted by Facebook and ADC Group, this award, established as part of the NC Digital Awards, is intended for the best project of corporate communication developed in the last 12 months on the popular social network.

Durex Italy adv campaign, for which O-One has managed the presence on social networks by three years, recorded excellent results in terms of engagement: over 4 million users involved, reaching 74% of Italians between 18 and 29 years communicating exclusively through Facebook and led to a major increase in sales (case history published on Facebook).

This is the second award received this year by the agency for Durex. Last September, at the “Italian Macchianera Awards 2014”, O-One along with Havas and Innov8, took first place with “Rocco tieni duro” for Best Campaign ADV online, while #roccotieniduro ranked as the third best national hashtag.