O-One with SAME, for the launch of the latest model of the world leader in the production of agricultural machinery
SAME, the world leader in the production of agricultural machinery, has developed the social communication strategy in collaboration with O-One to promote the new model of the iconic range of agricultural machinery.
Milan, June 13th 2018 - SAME, world leader in the production of agricultural machinery and part of the SDF Group (DEUTZ-FAHR, Lamborghini Trattori, Hürlimann and Grégoire), has chosen O-One, for the narration of the new model "Frutteto CVT" through a social broadcast, with a series of dedicated videos.
The aim of the operation is to tell the new machine with an innovative visual approach, which presents the most technical and cutting-edge features of the model, as well as the performance in terms of user experience, communicating the perfect integration between man and machine.
O-One, already next to SAME since 2016 for social communication and creative production of the editorial content of the official Facebook page, has managed the Social Advertising strategy alongside SAME in the identification of an international target, by virtue of the launch of the new model in different European countries including Spain, France, Poland, Holland, Germany, Portugal, UK.
The innovation and the high technological content of the new tractor are the most important aspects on which O-One has focused on the activities of directing, producting and editing of video, then declined in social key for the campaign on the Facebook profile of the brand.