Smartlocker chooses Industree Communication Hub for the new communication campaign
Smartlocker, one of the first Italian companies that sells smart lockers for the delivery of personal packages in the company, relies on Industree Communication Hub for its communication campaign and the related media planning.
Milan, April 15th 2019 - "We are living a real revolution in purchasing management" - says Cesare Maria Calvi, CEO of Smartlocker. "People are buying more and more online and need a certain delivery without time problems. This is why companies have become the ideal place in which to deliver personal packages, but weighing down receptionist job and increasing the disorder and the time required for management”.
Smart Locker, the smart cabinet for managing personal packages with notification to recipients in real time, is the solution studied by the homonymous company to respond to the impossibility of being physically present when the courier has to deliver or collect a package.
An innovative corporate welfare service that Industree Communication Hub has communicated with a multi-subject campaign on Il Sole 24 Ore that touches the hottest topics related to online shopping: more freedom of purchase, more convenient delivery times and more privacy for the employee, less logistical problems for the company. They are real "monsters" of packages that appear in the subjects of the ADV campaign: elephants, scorpions and dinosaurs that create encumbrances, disadvantages and scare the reception staff.
Industree Communication Hub and its digital unit O-One have also supported the company in the media plan phase: a digital campaign on Google AdWords and Programmatic Adv platforms will tickle the attention of the target with personalized and always different announcements, with the aim of increasing brand awareness and lead generation.