Industree Hub focuses on omnichannel strategy and customer experience and chooses magnews to strengthen its MarTech offering

Industree Hub announces a strategic partnership with magnews, a top-tier MarTech platform specializing in email marketing and marketing automation, entirely developed in Italy. The agreement marks a decisive step in enhancing Industree Hub’s digital offering, reinforcing its commitment to providing integrated solutions capable of delivering measurable business impact for its clients.

Through this partnership, Industree Hub consolidates its role as a strategic partner for brands looking to evolve their market approach, supporting them in the design and management of increasingly omnichannel and customer-centric user journeys. The goal is to maximize every phase of the customer relationship — from acquisition to loyalty, and reactivation.

At the core of this synergy lies a unified vision of customer contact. With magnews, Industree Hub will enable brands to collect and integrate online and offline data in a structured way, creating detailed and consistent profiles that serve as the foundation for predictive and ultra-personalized marketing automation strategies. This capability is further enhanced by magnews’ AI-nnovation technology, which applies artificial intelligence to communication flows to optimize content and dynamically segment audiences.

“We are thrilled to welcome magnews into our network of technology partners,” said Giacomo Volpi, Head of Industree Digital. “Their platform represents true excellence in the MarTech landscape, providing the flexibility and scalability we need to manage complex data volumes and turn them into effective one-to-one B2C and B2B conversations. This alliance allows us to close the loop between human-centered engagement strategy and technological automation, ensuring our clients measurable performance and a concrete competitive edge.”

The new alliance confirms Industree Hub’s strategic vision to invest in cutting-edge technologies that combine innovation with flexibility and proximity to each brand’s specific needs. It positions the agency as a key partner in adopting tools that connect communication, engagement, and business performance in a perspective of continuous digital innovation.