Industree Hub leads the redesign of Bibanca’s website: performance and accessibility at the core

Industree Hub, an integrated communication firm with offices in Milan, Bologna, and Reggio Emilia, announces its assignment for the website redesign of Bibanca, a BPER Group company specializing in consumer credit. Industree Digital, the Industree Hub division dedicated to digital projects, is leading the initiative, born from the company’s goal to evolve its website into a touchpoint primarily focused on “cessione del quinto” (a market where Bibanca is already a leader), with the ambition to deliver a fully innovative user experience built on the brand’s values and solidity.

“We are excited to contribute to this important step in Bibanca’s digital transformation journey,” says Luca Franzoso, CEO of Industree Hub. “The new website will place the client’s business needs at the center, with special attention to users and accessibility.”

The Bibanca website redesign project, structured in a progressive series of steps, is guided by key objectives defined in close collaboration with the company.

The main goal is to update a key touchpoint—the website—so as to fully showcase Bibanca’s offering and lay the groundwork for future developments.

The design approach adopted by Industree Digital is built on fundamental principles. The site will be developed with a focus on scalability, ensuring easy adaptability to Bibanca’s future needs and the rapid integration of new features and content. Clarity and engagement are at the heart of the content and interaction design, to make information easy to understand while actively involving users in navigation. Brand centrality is ensured through a structure designed to highlight Bibanca’s distinctive positioning and effectively communicate its brand values. Finally, accessibility is treated as an absolute priority, with site design and development aimed at ensuring maximum accessibility for all users, including those with disabilities (in full compliance with regulations).

Industree Digital is managing all project phases with a team of professionals specialized in scenario and search engine positioning analysis, SEO strategy, assessments and interviews, UX/UI design, and development