Industree signs Scarpamondo’s Spring-Summer 2026 ADV Campaign

Scarpamondo, a leading player in the distribution of footwear, apparel, and accessories in Italy, has appointed Industree Hub to develop the communication campaign for the launch of its Spring-Summer 2026 collection.
The strategic challenge was to evolve the brand’s identity toward a contemporary minimalism, capable of highlighting the product as the absolute protagonist within a dynamic narrative.

Industree Hub oversaw both creative direction and production, creating a studio-based shoot set in a neutral environment, where uniform backdrops and essential staging define a clean, contemporary visual context. In both styled shots and product images, the scene is intentionally minimal: few elements, clean compositions, and careful attention to proportions guide the viewer’s eye with balance and precision. This communication approach is defined by essentiality and dynamism, delivering a refined, timeless aesthetic that enhances the product without unnecessary overlays. The result is a vision of fashion that is elegant, accessible, and inclusive—designed to accompany people in their everyday lives.

The campaign will roll out across all brand touchpoints, using a consistent language that alternates between photography and bespoke video content. From retail stores to digital channels, from email marketing to collaborations with industry influencers, every element contributes to building a cohesive and recognizable narrative. The media plan unfolds across multiple phases throughout the season, with the aim of strengthening brand visibility and maintaining an ongoing dialogue with the audience, both in-store and online.

"The new concept of the Scarpamondo SS26 campaign allows our brand to take a further step in the evolution of its communication style. Neutral backgrounds, clean design, and minimalism enable us to place products at the center: shoes, apparel, and accessories become the true protagonists of the visuals. Alongside the products, our models—who represent our customers—embody different moods: sporty, elegant, casual, playful. Each individual can see themselves reflected and recognized within the Scarpamondo community. With Scarpamondo, style belongs to everyone."
– Linda Porrino, Marketing Manager at Scarpamondo

The new ADV campaign also supported the reopening of the Scarpamondo store in Santa Marinella (Rome), introducing the new SM+ retail concept. The creative assets were adapted across static and digital out-of-home, print media, and social channels, increasing visibility for both the collection and the store concept. The store features a completely renewed look, with spaces designed to deliver a more engaging shopping experience, a broader product offering, and a customer journey tailored to highlight every detail of the new collection.

With SM+, Scarpamondo strengthens its positioning as a lifestyle specialist, making its identity increasingly distinctive. The new concept represents the brand’s manifesto: a space that reflects its stylistic evolution and expresses its authentic, contemporary, and accessible character.