New Identity for Industree Hub: the Future of Communication is Human-Centered

Communication and Engagement for a Human-Centered Era: the New Industree Hub Claim

Industree Hub evolves and presents itself with a renewed brand identity and corporate website. With the integration of Stone Digital and O-One, the agency strengthens its position as a strategic partner in communication. The new model is highly customized, built on specialized expertise in marketing automation, sustainability, internal branding, events, digital, and social.

Through the integration of Stone Digital and O-One, Industree Hub consolidates its structure and enters the market with a new identity, a new website, and a clear and powerful payoff: “Communication and engagement for the human-centered era.”

Communication today is increasingly focused on people. The new guiding principle, “Be Good,” expresses a philosophy based on nurturing positive attitudes, embracing sustainable ethics, valuing talent, and achieving meaningful goals. It’s about approaching every project as an opportunity to drive positive change, inspire responsible actions, and strengthen the bond between brands and people.

It means giving voice to ideas that matter, building connections that create value, and making innovation both accessible and inclusive.

This new, highly personalized communication model unfolds across marketing automation, sustainability, internal branding, events, and digital and social projects.

Luca Franzoso, CEO of Industree Hub, explains the new positioning: “Industree Hub is much more than an agency. With our five business units, we guide organizations—both internally and externally—through transformation processes, from strategy to execution. We speak the language of innovation and support the evolution of business models through the combined power of communication and digital technologies.”

Today, the agency counts over 50 professionals, 85 clients, and a turnover exceeding 5 million euros. It leverages the specialized expertise of its business units, working in synergy to deliver tailored solutions for different market segments and corporate functions—helping companies and organizations build long-term value.

To respond proactively to market challenges and ensure clients receive ever more innovative and competitive solutions, Industree Hub focuses on strategic partnerships and investments in key areas such as data intelligence and CRM systems—for a more effective and personalized customer experience—as well as artificial intelligence to optimize communication processes and strategies, and digital sustainability. “In our industry, innovation and growth are born from collaboration,” adds Franzoso. “By combining skills, vision, and resources, together with our partners we are building the future of communication and marketing.”