Scarpamondo launches the Fall/Winter 2025 collection: Industree Hub signs the new campaign

Essential lines and urban geometries define the FW25-26 campaign by Scarpamondo, crafted by Industree Hub. The creative direction takes another step forward in the brand’s evolution, placing the product at the center and enhancing shapes and details with a clean, rigorous, and impactful visual language.

The photoshoot, contemporary and minimal in character, was set in the heart of Reggiane – Parco Innovazione, a location that symbolizes urban regeneration and the dialogue between industrial heritage and future vision. Through geometric framing, dynamic cuts, and natural light, the campaign reimagines everyday urban life with a conceptual twist: abstract settings, neutral backdrops, concrete, and glass become the perfect stage to highlight the unique style of the FW25-26 collection.

The result mirrors Scarpamondo’s ongoing stylistic repositioning. In recent years, the brand has chosen to move closer to the tastes and lifestyles of its customers, offering versatile solutions that combine fashion, functionality, and personality.
“The new FW25 campaign marks a further step in the evolution of Scarpamondo’s communication style. Our products interact harmoniously and dynamically with the minimal location - defined by clean, essential lines and a street-inspired aesthetic - becoming the true protagonists of the scene. Thanks to the collaboration with Industree Hub and its team of professionals, we have built a contemporary imagery that allows our customers to identify with the brand and find inspiration to express their own unique style.” – Linda Porrino, Marketing Manager at Scarpamondo

For the past two years, Industree Hub has been guiding Scarpamondo’s growth with an integrated, omnichannel approach. The new collection will come to life across all brand touchpoints, blending photographic visuals with tailor-made video content: from in-store communication to email marketing, from social channels to collaborations with fashion influencers.

The campaign rollout is designed to unfold over multiple moments throughout the season, with the goal of strengthening brand awareness and maintaining an ongoing dialogue with customers—both online and in-store. 
With this new project, Industree Hub once again reaffirms its distinctive creative approach: interpreting fashion with a fresh, authentic, and accessible outlook, one that reflects the identity of those who choose it every day.