Industree Change Strengthens Its Leadership in Organizational Communication Through Strategic Partnership with Felice Valente

In recent years, Industree Change has supported some of Italy’s leading organizations in change communication initiatives, including Società Autostrade, Chiesi Farmaceutici, Edison, and Ferrero, consolidating its position among the most experienced firms in organizational communication. Today, it announces the launch of a strategic collaboration with Felice Valente, Founder of Human Reload, who brings over 25 years of international experience in designing and transforming Human Resources processes within complex multinational contexts.

This expansion of the skill ecosystem accelerates an already established path, where Industree Change has for years integrated organizational communication, employer branding, and change management into a structured model of people engagement. As a hub for communication for human capital engagement, the unit translates strategies into concrete online and offline initiatives, providing targeted consulting to HR and Corporate Communication departments to guide talent through new development paradigms.

A New Level of People-Centric Consulting
Through this value-driven collaboration, Industree Change strengthens its ability to engage in dialogue and partnerships with organizations undergoing people transformation. Felice Valente brings deep expertise in evaluating, designing, and transforming key HR processes such as talent management, performance management, leadership development, and organizational design, gained in leading global and industrial companies including Iveco, Philips, BAT, Pirelli, Vodafone, and OTB.

In a context marked by organizational complexity, technological transformations, and increasing focus on the employee experience, HR and people engagement functions are evolving from support roles to strategic business partners. Integrating HR consulting with organizational communication and employer branding expertise will enable services better aligned with the increasingly complex needs of companies to engage their workforce, attract talent, and enhance organizational efficiency and productivity.

From Employer Branding to Employer Reality
This collaboration represents a significant evolution in Industree Change’s positioning: moving beyond narrative employer branding to structured, verifiable employer branding fully integrated into HR processes. This approach perfectly complements the division’s expertise in People Engagement: targeted strategies to involve employees in change processes, delivering tangible value through integrated communication plans, sponsorship projects, employee ambassadorship/advocacy programs, and peer-to-peer networks. The focus shifts from simply telling the corporate story to building coherence between promise, processes, and organizational behaviors.

A Competence Ecosystem for Changing Organizations
“Today, companies do not lose talent due to a lack of communication, but because of inconsistency between promises and organizational systems. Integrating deep HR expertise with change communication makes corporate culture concrete, measurable, and sustainable over time,” says Antonio Sidoli, Director of Strategy & Creative at Industree Hub.

The collaboration with Felice Valente further consolidates Industree Hub’s positioning as an advanced partner for cultural, organizational, and digital transformation, capable of integrating HR strategy, organizational communication, and innovation into a distinctive framework unique in Italy, aimed at making transformation concrete, measurable, and sustainable.