Industree Communication Hub and Aalto International: a new partnership for Global Branding projects, digital PR e media relations in Japan
Industree Communication Hub proudly announces the new strategical partnership with the Japanese branding and Public Relations agency Aalto International Co., Ltd. for projects of Global Branding, Digital PR and media relations in the Far East markets.
Milan, 18 February 2016 – Industree Communication Hub has recently joined a new business partnership with Aalto International Co., Ltd., branding and Public Relations agency based in Japan and Singapore.
The goal of this partnership is to develop Global Branding, Digital PR and media relations projects in Japan, using Aalto International’s deep knowledge of this market and its network of relations built with local influencers as press, analysts and editors. This is an essential asset in a country where trends and purchasing behaviours are pushed increasingly by online media.
These kind of relations are able to leverage the awareness of a brand or a product and represents a key factor of success for global business in Japan.
“We are very proud to announce this partnership - as Industree Communication Hub CEO Luca Franzoso comments - In Italy there aren’t agencies able to help brand that want to penetrate in the Japanese markets. Our strategy is to support, directly or throughout local partnerships, the communication of “Made in Italy” brands in countries where this quality represents a distinctive feature as well as a competitive edge.”
“Aalto is really enthusiatic to communicate this new partnership” – as the Aalto International CEO Mariko Fukui comments – “that allow us to offer a new services range to respond to needs of customers interested in expanding their business in Europe, overcoming the cultural and linguistic differences. After the success of our first project together, we believe we will be able to work on the sharing of a new international vision which adds value to projects organized together”.
In this moment Industree Communication Hub approached to two world areas and obtained significant results. In addition to Asia, thanks to the collaboration with Aalto International, whose clients include important international companies as Toshiba, Toyo Tires, Panasonic, Murata Manufacturing, the agency is active in Eastern Europe: the digital department O-One coordinates the Maserati social strategies in Eastern Europe and acquired one of the most important construction company in Azerbaijan as new clients.