Scarpamondo
A strategic, customer-centric approach to communication planning
Scarpamondo, a well-known footwear retailer, has chosen us as its strategic communication partner, entrusting us with both institutional and commercial campaigns. Our proven expertise in fashion retail and B2C, combined with strong Martech capabilities, has enabled us to provide valuable support in defining the brand’s new strategy while driving the evolution of its marketing automation practices.
An omnichannel approach with a focus on emerging trends
The collaboration with Scarpamondo is part of a broader brand repositioning journey, increasingly centered on consumer needs.
Our assignment includes developing institutional and product campaigns for the launch of new collections, along with managing the brand’s social media presence.
The objective is to foster deeper, more personalized relationships with customers, leveraging an omnichannel strategy and staying ahead of evolving consumer behaviors and market trends.
Through an in-depth analysis of purchasing behaviors, we created a dynamic Unique Customer View (UCV) — a comprehensive framework that guides the relationship between the brand and its customers.
The strategic marketing automation plan, built on the optimization of Salesforce — from CRM to Customer Care and e-commerce — is designed to create tailored customer journeys and enhance overall performance.
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