UnipolMove Run Tune Up
An engagement campaign for the UnipolMove Run Tune Up
Unipol entrusted us with the communication strategy for the UnipolMove Run Tune Up, Bologna’s half marathon. It’s a highly anticipated event in the city, bringing the community together for a day of sport and fun.
The perfect opportunity to maximize awareness and create engagement between UnipolMove — the new electronic toll service by UnipolTech, part of the Unipol Group — and its target audience.
Results
In the weeks leading up to the race, the UnipolMove Spotify profile was enriched with a dedicated training playlist. Packed with tracks designed to boost energy, motivation, and good vibes, it set the perfect mood for competition.
11.844
People reached
900
Interactions
“Nettun Dorma”: running with UnipolMove
We designed the launch campaign “Nettun Dorma!” and fostered engagement among citizens and running enthusiasts with two social initiatives: one focused on sports influencers, featuring Bologna-based personal trainer Federico Accorsi, and another built on audio strategy through the activation of the UnipolMove Spotify profile.
The UnipolMove Run Tune Up was also an opportunity to involve Unipol employees through a dedicated engagement program. Initiatives included preparatory sports support with short training video clips and the chance to join a workout session with Accorsi, the “team captain” of UnipolMove’s squad.
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