BPER Banca
s-Banchiamo: BPER Banca’s TikTok campaign
On the occasion of Financial Education Month, we created a TikTok campaign for BPER Banca to share tips and useful knowledge with young people. In addition to being the preferred social network of Gen Z, the platform provides the banking group with an opportunity to strengthen its dialogue with this audience, which is characterized by constantly evolving dynamics and language.
Results
During the campaign month, engagement exceeded
140.000
total interactions on the platform
1.400.00
views on the campaign hashtag #s_banchiamo
Bringing young people closer to financial topics with TikTokers
We managed the “s-Banchiamo” TikTok campaign, engaging four well-known creators selected both for the relevance of their content to the project’s focus topics and for their popularity on social media and connection with the target audience.
The TikTokers introduced adolescents, in a fun and engaging way, to various financial topics: how to invest in their future, how to use their money and savings responsibly, and how to use digital payments.
To maximize visibility, the content strategy included publishing the creators’ videos on TikTok and resharing them as Reels on Instagram.
How can we help you?
Tell us about your needs, we’re here to help you achieve your goals.
