Castello di Solomeo

Castello di Solomeo, part of the Brunello Cucinelli universe and dedicated to producing wine, olive oil, and honey, has chosen to renew its digital presence to make it more immersive, more distinctive than the other touchpoints within the Cucinelli ecosystem, and able to place the Founder’s philosophy at the heart of the narrative. The project was driven by a clear ambition: transform the existing website into an experience that evokes the beauty of the Umbrian landscape, the craftsmanship embedded in every stage of production, and the humanistic vision that inspires the brand.

We managed the project end-to-end, shaping the digital strategy by gathering the client's needs, analyzing the ecosystem, and conducting an in-depth benchmark. From there, we developed an immersive visual identity. During the design phase, we redefined the information architecture and crafted a refined digital experience that highlights the territory, the products, and the Founder’s philosophy.

On the execution side, the team designed a visually impactful interface, developed both front-end and back-end on a custom CMS, and implemented all analytical tracking. This integrated approach transformed the website into an elegant digital experience fully aligned with the brand’s values.