Deborah Milano

Supporting the brand through a 360° digital marketing journey, starting with the development of the web platform: this was our goal following our win in the tender launched by Deborah Milano, the international “Beauty and Personal Care” brand of the Sodalis Group.

The essence of Deborah Milano served as the inspiration for an extensive project that combines the brand’s strong heritage with a user experience set within a digital environment, where the relationship with the brand becomes increasingly personal and meaningful. These were the elements we considered in developing the concept “The New Beauty” for the new corporate website.
The site is designed as a space to explore (and return to), where users can have fun and experiment while discovering a partner -the brand- that understands each woman beyond what meets the eye. The layout’s mood is therefore colorful, illustrated, contemporary, and tactile, with a visual nod to the city where it all began: Milan.

A challenging project, it involved our oversight of communication and marketing assessment, visual concept and design, and the development of the digital platform, all aimed at showcasing the Italian brand and boosting target audience engagement.