Gedeon Richter Italia
The new digital face of Gedeon Richter Italia
From the website to the corporate intranet and LinkedIn strategy: we supported the Italian branch of the multinational pharmaceutical company Gedeon Richter in communicating the brand’s new positioning across all digital touchpoints.
A digital strategy that adds value to the Brand and puts people at the center
We developed the corporate website with a focus on Gedeon Richter Italia’s expertise and the corporate intranet to foster employee engagement, creating easily navigable digital spaces regularly updated with valuable content for employees and key players in the medical and pharmaceutical sectors.
At the same time, we designed an editorial strategy to leverage LinkedIn’s full potential for brand awareness, supported by social and online ADV campaigns.
Results
Over 100 pieces of content produced for LinkedIn in one year, with steadily growing engagement—averaging 200 interactions per month.