Scarpamondo CRM

As part of our collaboration with Scarpamondo, a well-known footwear retailer undergoing an evolution toward a new, more consumer-centric positioning, we provided valuable support in defining the new brand strategy and developing new marketing automation dynamics.

We developed the customer data analytics project to identify the brand’s key customer personas, enabling the creation of a personalized communication plan for each client.

We supported Scarpamondo in managing all marketing automation activities on Salesforce: from customer management to the creation of personalized campaigns, all the way through to e-commerce.