AI & Conversational Marketing

We bring artificial intelligence to the service of companies and people, automating processes, improving strategic decisions, and creating tailored experiences. Our offering includes the possibility of deploying different conversational agents, each focused on a specific business need.

What customers are looking for and expecting

According to several studies, most consumers prefer brands that offer personalized interactions. They expect fast response times and choose digital conversational channels such as chatbots—considering their 24/7 availability the main advantage.
Today, chatbots are no longer an experiment but a cornerstone of customer service and marketing: they simplify interactions, reduce operating costs, and support companies in a growth path that is increasingly digital. In just a few years, conversational AI has established itself as a central competitive driver in brand strategies.

Our conversational agents

Conversational AI enhances every stage of the digital experience: it guides discovery and understanding by simplifying personalized journeys; it drives conversion by supporting users with targeted interactions; and it strengthens support and feedback by automatically responding to requests and gathering valuable insights to continuously improve services. But which AI agents do we offer?

Content Agent

It makes websites more accessible, transforms static site content into dynamic dialog-based interactions, and optimizes content discovery and usage by creating personalized navigation paths based on user needs. It also enhances internal search capabilities through natural language.

Conversion Agent

It engages with visitors in a clear and guided way, presenting products, services, and offers. Through targeted questions, it collects valuable information, qualifies prospects, and replaces static forms with a smooth, mobile-friendly interaction. The agent guides users toward concrete actions such as requesting quotes, signing up, or making purchases.

Support Agent

It provides immediate, 24/7 customer support across all digital channels, resolves informational requests, and can interact with self-care services. Finally, it integrates with CRM and ticketing systems to manage escalations to human agents.

Discovery Agent

It gathers insights from customers through natural conversations, collects user feedback, and monitors suggestions, complaints, and opinions. The collected data is then analyzed in dashboards and reports to support strategic decision-making.

Industree Hub approach

Business scoping training

The application contexts of AI are identified in relation to the customer’s potential needs.

Analysis and strategy

We define the objectives, use cases, and purposes of dialog-based interaction. Through an assessment phase, we select the content, types, formats, and sources.

Knowledge-base setup

We handle content analysis and the definition of related taxonomies, optimize or build knowledge bases from scratch, and design the orchestration of agents to ensure smooth and effective interaction.

Design and development

We start with UX/UI design to ensure an intuitive user experience, followed by prompt design and solution development. We ensure system integration, carry out testing and optimization, and set up the necessary infrastructure for efficient and reliable performance.

Monitoring and improvement

We begin with query analysis to understand user behavior, continuously monitor system performance, and define next steps to optimize results and efficiency.