BPER Banca chooses O-One for the creation of #TuCheMiConosci, the new video-storytelling contest by Teen!Space

O-One, the digital unit of Industree Communication Hub, curated the new video-storytelling contest of "Teen!Space", the BPER Banca project for teenagers. Presenting talents through a video interview with parents: this is the theme of #TuCheMiConosci.

Milan, 10th January 2019 - "Teen!Space" (www.teenspace.it) - a BPER Banca project dedicated to the world of teenagers - launches the digital contest #TuCheMiConosci, open to boys and girls between the ages of 13 to 18. The aim of the project is to enhance the talent of teenagers through the making of short video-interviews in which one or both parents are asked to explain their children’s passions.

The hashtag #TuCheMiConosci contains the creative concept created by O-One, the digital unit of Industree Communication Hub: the talents of young people seen through the eyes of adults and the relationship between teenagers and their parents, a very frequent theme in social storytelling of young youtubers.

The contest will stay open until the 28th February 2019: the ten best videos, selected by a jury composed by the contributors of Teen!Space, will enter the final phase. The videos chosen will be shared on both teenspace.it and the Youtube channel of the project in order to be voted by everyone.

After the voting period, a jury of expert videomakers will evaluate the works to reward the first three, based on criteria such as consistency with the theme of the competition, originality, creativity and spontaneity.

The first prize is a Volagratis Gift Card, the second an Amazon voucher and the third a Netflix Gift Card.

In addition to the creation of the #TuCheMiConosci contest, O-One took care of all web design and development activities, digital creativity and the strategic social advertising plan.